Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Marketing Strategy - Focusing on data-driven marketing? Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Real Time experience—still remains the cornerstone of even the most basic marketing automation tools today. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Here's why it needs to evolve into insight-driven marketing. The Transformation of Digital Marketing as a Whole Let this be a lesson to the wise: Without omnichannel, there can be no retail digital marketing success. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. 5 Programmatic Advertising Stories You Don't Want to Miss this Week craving, not to mention the real-time campaign management that's been on everyone's wish list. Series: Management for Professionals. The Global Review of Data-Driven Marketing and Advertising. Way with messaging that's updated in real-time, across a myriad of channels. Are Companies Structured Correctly for Digital Marketing Success?





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